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BOUCHARD: 2015'S MOST MARKETABLE ATHLETE

2015-5-22


SportsPro, the leading sports business media company in print, digital and events, has ranked Eugenie Bouchard No.1 on its World's 50 Most Marketable Athletes 2015 list - male and female, all sports.

Athletes were ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal, following several weeks of analysis by SportsPro and external industry experts.

Bouchard is the first female athlete ever to top the list, which is currently in its sixth year.

"These rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," SportsPro editorial director James Emmett said. "Genie Bouchard has struggled on the court since a standout season in 2014, but she has time on her side, and all the attributes to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet.

"Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years? We're finding the commercial stars of tomorrow."

"Eugenie Bouchard showed in 2014 that she is an athlete of tremendous potential who is able to make a real connection with her fans," SportsPro editor Eoin Connolly said. "The last few months have not gone as she might have hoped, but her achievements so far are those of a player of substance who will make her mark at the top end of women's tennis over the next three years. Not only that, but she has also attracted a lot of attention outside her sport and looks likely to be a genuine crossover star."

Bouchard had an absolute breakthrough 2014 season, highlighted by some exceptional play at the Grand Slams - after reaching back-to-back semifinals at the Australian and French Opens, she went all the way to the final at Wimbledon, where she was actually the first Canadian ever to reach a Grand Slam final. She went as high as No.5 in the world later in the year, the first Canadian to break Top 5.

In just a few days, Bouchard - currently ranked No.6 - will begin her 2015 French Open campaign.



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